Gulhan Bizel, Ph.D., Director, Master of Science in Marketing Science Program

A Masters Degree in Marketing Science is a STEM program designed for students from diverse backgrounds in Business, Marketing, Data, IT and more. Students will enter the marketplace with the ability to understand critical inquiry through different methods and approaches to evaluating strategies. They will examine the roles of mathematics, analytics, modeling, and psychology in analyzing and interpreting consumer data. 

Program Availability

The courses are offered on a trimester calendar and during the summer at the Jersey City Campus

Degree Requirements

The degree requires 36 semester hours. 

Advisement

The Program Director will advise students.

Time Limitation

Students are expected to enroll continuously until their programs are completed. Students are required to maintain satisfactory academic progress by maintaining the required grade point average and accumulating sufficient credits within the stipulated time frame of five years. 

Curriculum - Master of Science in Marketing Science - Traditional track

MS-500	Mrktg Fundamentals: Customer Experience	3.00
MS-510	The Influence & Persuasion of Consumers	3.00
DS-660	Business Analytics	3
MS-518	Mrktg Intelligence: Indust Anal/Strategy	3.00
MS-520	Foundations of Social & Mobile Techs	3.00
MS-620	Integrated Mktg With Mobile Comm/Dev/App	3.00
MS-630	Web Analytics: Email Clickstream & SEO	3.00
MS-650	Capstone Consulting Engagement	3.00
Select 4 Elective Courses from MS, DS or GB 1		12
Industry Experience
DS-597	Applied Research Experience	0
DS-598	Applied Industry Experience	0
Total Credits		36

1	Other electives may be selected with the approval of director.

Master of Science in Marketing Science Program - Professional Hybrid track  

In addition to the traditional curriculum, students must complete an internship (DS-598 or DS-599) every trimester.