Unique marketing Course Tie-In With ATF

Jersey City – Saint Peter’s College students in Dr. Joyce Henson’s Marketing Management Seminar course have put their marketing skills to use this semester while working with the Bureau of Alcohol, Tobacco, Firearms, and Explosives (ATF) to develop and execute promotional opportunities to increase the awareness and interest of qualified students in possible careers with the ATF. While many college courses allow students to gain “real world” experience while working with “non-profits,” this marks the first time a College class has received direct funding from a corporate or government agency to perform tasks. Dr. Henson’s class has been responsible for researching, implementing, and evaluating an integrated marketing campaign on the College’s campus for the ATF. Dr. Henson’s students have worked with a $2,500 budget and worked with the ATF to generate leads for student applicants. The ATF recently participated in the College’s annual Career Fair and other promotional activities have occurred throughout the semester. The class will also market the ATF to prospective applicants on the College’s Quad from 11 a.m.-1p.m. on Thursday, April 29. The ATF asked the Saint Peter’s class to focus their attention on attracting bilingual applicants, especially those who speak Spanish. Interested students should call Dr. Henson at (201) 915-9281 or visit www.atf.gov. The 15-week ATF program was administered by Edventure Partners, a marketing firm that matches corporate and government agencies with colleges around the country. Saint Peter’s is the first New Jersey school to participate in this curriculum-based, peer-marketing model.